Registration now open for IAAPA Expo 2025

GaryPageau
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Registration is now open for IAAPA Expo 2025, the trade show for professionals in the global attractions industry, taking place Nov. 17–21, 2025, at the Orange County Convention Center (OCCC) in Orlando, Florida. IAAPA Expo 2025 is set to welcome tens of thousands of attendees and more than 1,100 exhibitors across a completely sold-out trade show floor.

This year’s event will span both the North and South Concourses of the OCCC. Furthermore, due to record demand, IAAPA has announced the Expo will expand into the West Concourse in 2026.

“IAAPA Expo continues to evolve and expand, reflecting the strength and innovation of our industry,” said Jakob Wahl, President and CEO of IAAPA.

The comprehensive education conference will cover critical topics such as guest experience, safety, artificial intelligence, sustainability, crisis communication, operational excellence and the all-new track featuring natural and adventure attractions. IAAPA Expo EDUSessions are designed to equip attendees with the practical takeaways they can implement immediately across their teams and operations.

“We’ve built a program that’s relevant, forward-thinking, and grounded in real-world experience,” said Michael Shelton, Chief Operating Officer and Executive Vice President. “Our sessions feature leaders from across the globe who are tackling today’s toughest challenges with creativity and clarity.”

Attendees can also take advantage of EDUTours and special ticketed events that connect professionals across every region, career level, and industry focus. From curated pavilions to immersive product showcases, IAAPA Expo is where business gets done, relationships are built, and innovation takes center stage.

As a special highlight for 2025, attendees will experience a night of thrills, excitement, and fresh inspiration at Universal Epic Universe during IAAPA Celebrates. This exclusive, members-only, limited-capacity event offers attendees a first look at the all-new theme park, allowing them to explore groundbreaking attractions and connect with industry peers, all while celebrating everything that makes the industry extraordinary.  New experiences, electric energy, and a universe of thrills — just for IAAPA Members!

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.